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"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett

I try to stick to these three ideas when designing an advertisement.

By making it simple, the viewer is not distracted by anything. They see the message and they either respond to it or not.

By making it memorable, the customer will start to associate your company with the feeling they got from your advertisement. They may not remember the name of the company immediately but they will remember the ad.

If it is inviting and fun, they will look up the ad again or see it again and remember who the advertiser is.

Enrollment Marketing Association Conference Slides

Enrollment Marketing Association Conference Slides

The Enrollment Marketing Association asked for three different designs for their intro slide and did not have a specific brand guide to work from. This and the following two designs were presented. (2022)

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New Hampton School 1/4 Page Ad

New Hampton School 1/4 Page Ad

1/4 page ad in NorthShore Magazine to cultivate inquiries from regional parents and students.

New Hampton School Full-Page Ad - Bermuda

New Hampton School Full-Page Ad - Bermuda

Full-page ad in Your Future Magazine (Bermuda) to cultivate inquiries from international parents and students. Equestrian is a large focus of Bermudian families as well as the International Baccalaureate Programme and as such, the ad is focused toward those two interests.

 

Destination XL - Instagram

Destination XL - Instagram

XL Rewards Program Promotion

Graphic for Instagram promoting Destination XL's XL Rewards program. (2014)

Destination XL - Facebook

Destination XL - Facebook

20,000 Likes

Customer appreciation graphic designed for Facebook. (2014)

Destination XL - Facebook

Destination XL - Facebook

Superbowl Winner Contest

Promotion to enter to win a tee and/or gift card to increase brand awareness through Facebook. (2014)

Destination XL - Instagram

Destination XL - Instagram

Superbowl Winner Promotion

Promotion to enter to win a tee and/or gift card to increase brand awareness through Instagram. (2014)

Destination XL - Web Banner

Destination XL - Web Banner

Superbowl Winner Promotion

Promotion to enter to win a tee and/or gift card for display on the Destination XL web site. (2014)

Destination XL - Animated

Destination XL - Animated

Reebok Promotion

Animated banner ad for a limited time Reebok promotion. (2014)

Destination XL - Animated Offer

Destination XL - Animated Offer

Tiered Offer

Animated tiered offer banner ad to stand out on the page from other advertisers. (2014)

Living XL - Sale Banner

Living XL - Sale Banner

Public Sale Banner

Sale banner run through Monetate on the Living XL web site. (2014)

Moe's Original - Pre-Like

Moe's Original - Pre-Like

Facebook Promotion

Pre-like window for a Facebook Promotion run through ShortStack. (2012)

Moe's Original - Liked

Moe's Original - Liked

Facebook Promotion

'Like' window for a Facebook Promotion run through ShortStack. (2012)

RJ Heating - Pre-Like

RJ Heating - Pre-Like

Facebook Promotion

Pre-like window for a Facebook Promotion run through ShortStack. (2012)

RJ Heating - Liked

RJ Heating - Liked

Facebook Promotion

'Like' window for a Facebook Promotion run through ShortStack. (2012)

P3 ProSwing - Pre-Like

P3 ProSwing - Pre-Like

Facebook Promotion

Pre-like window for a Facebook Promotion run through ShortStack. (2012)

P3 ProSwing - Liked

P3 ProSwing - Liked

Facebook Promotion

'Like' window for a Facebook Promotion run through ShortStack. (2012)

P3 ProSwing

P3 ProSwing

Banner Ad

Promotional Banner Ad for the holiday season pushing the customer to call. (2012)

P3 ProSwing

P3 ProSwing

Banner Ad

Promotional Banner Ad for the holiday season pushing the customer to visit online. (2012)