Street Address
Canterbury, NH
Phone Number
The brand boards below all reflect unique businesses in various industries. As you can see, a brand board is the foundation of a companies brand and can be used for brand consistency, especially when working with external partners.
I always start with a black and white logo and move into color for the final design. If a logo sends the right message in black and white, color will only enhance it.
Kidneys for Kindness
A local non-profit launched in 2023 received a full brand package to start off looking sleek and professional. (2023)
A small childcare center was growing and needed a professional logo for enhanced hiring campaigns and logo wear for families. (2023)
Real Estate Development
A real estate agent and design/build company teamed up to develop a tract of land into a small neighborhood with 4 to 5 houses. The land purchased sits next to a well-known property that houses a castle and is a landmark in the area. The castle profile is embedded in the logo.
A premier flight school needed a re-brand as part of an expansion effort. A recognizable and simple logo was their top priority. (2023)
A small business transitioned from a focus on health coaching to Direct Primary Care and required a more upscale logo to reflect the new target clientele. (2023)
Three Dog Farm
Four different styles of logos designed for Three Dog Farm. Version 1 was chosen as the final logo. (2014)
Next Step Living/Lynn Solar Challenge
Logo for an event in Lynn, MA sponsored by Next Step Living. (2013)
Next Step Living/Lowell Solar Challenge
Logo for an event in Lowell, MA sponsored by Next Step Living. (2013)
Almas Juntas Estate
Almas Juntas means "souls together" or soul mates. This design was created for a couple with an estate named Almas Juntas. A combination of infinity and love. (2012)
RJ Heating Logo
Client wanted a more modern logo to represent their newly re-branded company. (2011)
Brick Street Lacrosse Tournament
Logo design for a lacrosse tournament for middle school boys in Indiana. (2010)
Bling Mobile Marketing
Logo for a start-up marketing company in Indiana. (2012)
BangorPedia Logo
Online informational website for events, recreation, and public info for Bangor, ME. (2012)
CitiWiki Logo
Parent web site of various online informational websites for events, recreation, and public info for cities in Maine. (2012)
Version 1
Re-branding of a small ski shop in Bethel, ME. (2011)
Version 2
Re-branding of a small ski shop in Bethel, ME. (2011)
When designing emails for product, sale or brand promotion, brand consistency is as important as the message you are sending your customer. If your emails all have the same feel, the customer knows what you look like and they have an emotional response to your brand.
Sent out weekly (bi-weekly in the Summer) to parents of New Hampton School students as well as employees, the newsletter contains pertinent information for events, school updates, news, weekly photos and important information and downloads.
Content and design is curated by myself and gathered via email from various departments and is then organized from top to bottom in order of importance and/or urgency of the message. Layout is a template with content inserted via Blackbaud/WhippleHill.
View the full newsletter here.
In addition to a mailed Save the Date with all events on this tour for the 2016-2017 school year, individual invitations are mailed to specific constituencies via email from the Advancement/Development Office. Design is propagated for each event in the tour. A similar design is also printed and mailed to recipients we do not have emails for.
Monthly Sales Newsletter for Mats Inc.
Body re-design utilizing larger images to highlight the product/new technology. (2013)
Monthly Internal Marketing Bulletin
Header re-design. Slowly starting to get the Marketing/Communications Copywriter to shorten the articles. (2013)
Monthly Hospitality Newsletter for Mats Inc.
Header and newsletter streamline. Shorter content with larger images for more impact. (2013)
A&D Newsletter Re-design for Mats Inc.
Version 1 of 3. Simple clean header with large buttons and images, clear links and relevant images. (2013)
A&D Newsletter Re-design for Mats Inc.
Version 2 of 3. Blueprint styling on header and social media, 1-column. (2013)
A&D Newsletter Re-design for Mats Inc.
Version 3 of 3. Bold header, 1- and 2-column with large photos, clear call-to-action, simple social media icons. (2013)
Public Sale on Beach Chairs
Promotional email feature with relevant secondaries. (2014)
Total revenue = $13,274.91
Golf Promotion
Promotion of Golf gear from Destination XL. Simplified message with cohesive secondaries has been the focus starting Spring 2014. (2014)
Total revenue = $9,221.75
Reebok Promotion
Flash sale promoting Reebok Activewear. (2014)
Superbowl Winner Promotion (Broncos)
Two emails were designed for the Superbowl with emphasis on product of the winning team to be deployed immediately after the game. (2014)
Superbowl Winner Promotion (Seahawks)
Two emails were designed for the Superbowl with emphasis on product of the winning team to be deployed immediately after the game. (2014)
Services/Survey Promotion Banners
A banner designed for the side bar of various emails highlighting Destination XL services/locations and a promotional offer below. TO be used together or separate. (2014)
Memorial Day Sale
Focus on brand consistency throughout multiple divisions of Destination XL. (2014)
Total revenue = $31,665.54
New for Spring
The importance of brand consistency with RBT is extremely important. The upscale/sleek look appeals to the customer demographic. (2014)
Memorial Day Sale (Touch #1 of 5)
Public Offer sent to all Living XL newsletter opt-ins. (2014)
Total revenue = $2,268.23
Dual Category Public Sale (Touch #1)
Simple email blast where the offer takes precedence. (2014)
Total revenue = $7,616.82
Dual Category Public Sale (Touch #2)
"Last Chance" email blast where the offer takes precedence. (2014)
New Summer Chair Product Promotion
Email promoting new summer chairs and various beach items relevant to the feature. (2014)
Total revenue = $1,617.97
Polywood Brand Promotion
Email highlighting the Polywood brand and their offerings on Living XL. (2014)
Total revenue = $1,114.97
Summer Chair Promotion
Email designed to lift sales of summer chairs. (2014)
Total revenue = $1,468.20
July 4th Public Tiered Offer (Touch #1)
Text only message with animated fireworks. (2014)
Total revenue = $4,919.82
Summer Chair Feature
New summer chair feature message with a new product secondary. (2014)
Total revenue = $6,241
Summer Sale Feature
Summer Sale feature message with bike secondary. (2014)
Total revenue = $4,226
End Of Season Sale Feature
End Of Season Sale feature message with bike secondary. (2014)
Many businesses still find print to be a valuable resource for communicating with customers and clients. It provides a more personal and intimate way of communicating with your target audience.
The Hamptonia is an annual magazine that includes academic, athletic, alumni and donor news from the fiscal year. All content curation and organization is done in collaboration with the Director of Communications. All design, layout and project management done by myself with minimal input from the Director of Communications. 96 pages. Approximately 8000 pieces mailed.
See the full design here.
The Hamptonia is an annual magazine that includes academic, athletic, alumni and donor news from the fiscal year. All content curation and organization is done in collaboration with the Director of Communications. All design, layout and project management done by myself with minimal input from the Director of Communications. 96 pages. Approximately 8000 pieces mailed.
See the full design here.
Reunion is the largest Alumni event of the year with approximately 6000 invitations sent out.
9.75" x 5" Folded, Barrel Fold with perforated panel
The NHS Admission Team utilizes cards for each sport and academic program when traveling to school fairs, responding to inquiries about admission and to market the school to potential and incoming parents and students.
5" x 8" Cardstock
The information for this card was curated in conjunction with the Academic Support Program and Admission and is geared toward recruiting new families/students.
This piece is given in addition to the Info Card above if an inquiring parent/student requests more information. The goal is to promote the program in order to provide the best support for incoming parents and students.
8.5" x 11", 2-sided
This calendar is updated every year and is used both internally and externally, printed and digitally. It's one of the many communication pieces sent to parents and students throughout the year.
8.5" x 11"
In order to reach the target audience for Grandparents Day, I've found that a printed invitation still receives the best response due to the age of the audience.
6" x 9" Flat Card
All content for this card was curated by myself with minimal initial input from the Alumni Office. Also included in this mailing was an RSVP Postcard and printed schedule of events.
6" x 9" Flat Card
Used by the Admission Office, this card is used to gather information about inquiring students in order to track inquiries and send accurate and targeted information to each student.
5.5" x 11" Flat Card, Cardstock
Prior to a formal invitation, Save the Dates for Reunion are sent out in late Fall. Approximately 6000 pieces go out to Alumni.
9" x 5" Flat Postcard
All information for this card was curated by myself in collaboration with the Alumni Office with editing and final approval by the Director of Communications. Also reviewed by the Head of School for final approval.
9" x 5" Flat Postcard
In preparation for Joe Williams' first year as Head of School, a welcome tour was arranged and promoted via mailings, newsletters and social media. Approximately 6500 invitations were sent to parents, alumni and donors.
5.5" x 8.5" Folded, Bi-fold with wafer seal
Content curated by myself in collaboration with the Advancement/Development Team with final review by the Director of Communications and Head of School.
5.5" x 8.5" Folded Card, Bi-fold
Re-design of an existing brochure for Jostens Yearbook Workshop in Rhode Island using Jostens branding and content. (2015)
8.5" x 11" Tri-fold
8.5" x 11" Tri-fold
Event Flyer - Go Solar
Promoting Solar Energy in specific towns/areas of Massachusetts. (2013)
Rack Card for Boston Bruins Promotion
The goal of this card was to promote Next Step Living and their services with an enticing promotion. (2013)
Rack Card for Boston Bruins Promotion
The back side is was strictly informational. (2013)
Next Step Living/Reading Municipal Light Department
Informational brochure highlighting the services of Next Step Living to residents of Reading, MA. (2013)
Next Step Living/Reading Municipal Light Department
Informational brochure highlighting the services of Next Step Living to residents of Reading, MA. (2013)
Next Step Living Solar Information
The general layout for this flyer had already been done and the client requested to keep it the same. Inserted images and new copy and rearranged the layout to fit the information. (2013)
Brochure Promoting Window Services
Eye-catching imagery and clear, concise layout of the type was extremely important with this brochure as the client wanted to put as much information in as possible. (2013)
Brochure Promoting Window Services
Vendor images were provided. (2013)
Brochure Promoting Window Services
Clear, easy-to-follow type was key. (2013)
Brochure Promoting Window Services
The imagery for the back provided by the vendor. (2013)
Weatherize Needham Promotion
Bright colors and easy-to-read type were requested for this promotional flyer that was posted on various boards near Needham, MA. (2013)
Promotion for CSA
Next Step Living partnered with various farms to provide a CSA offer to promote a local and energy efficient way to provide food. (2013)
Promotion for CSA
Next Step Living partnered with various farms (listed here) to provide a CSA offer to promote a local and energy efficient way to provide food. (2013)
Solar Event Flyer
Next Step Living promoted events in various towns using this layout with different logos for each town. See logo in my portfolio. (2013)
Solar Event Flyer
Next Step Living promoted events in various towns using this layout with different logos and maps for each town/community. (2013)
Event Flyer for New Bedford Energy Now/Next Step Living
Eye-catching imagery with relevant information used to grab the viewers attention. (2013)
When designing for web sites, I focus on brand consistency, hierarchy of information, mobile readiness, and simple, clear, concise design.
The Jacobson Arena website was created in collaboration with the Advancement/Development Team to share with donors in order to promote fundraising for the construction of the Arena.
Layout, content placement and site map organization managed and done by myself with final review by Director of Communications and Director of Advancement.
Summer Themed Homepage
Golf feature with new product, sale and promotional secondaries. Extremely important to keep the branding consistent throughout the whole site. (July 2014) Content is updated weekly.
Featured Shops
Landing page design for Destination XL with direction given from merchandisers on categories/product. Images selected when designed. (2014)
March Favorites
Landing page design for Destination XL with direction given from merchandisers on categories/product. (2014)
Product Category Promotion
Feature of new summer chairs with product category secondaries. (Summer 2014) Content is updated weekly.
Product Category Homepage
Promotion of some of the various categories the merchandiser wanted to promote for a 2 week period. (Summer 2014)
Perry and Banks Integrated Sales and Marketing - Internship
Collaborative web design for Maine's Opportunity Coast following my mock up. Also created the map Illustration in Illustrator. Content may have changed since version in image. (2010)
Perry and Banks Integrated Sales and Marketing - Internship
Web design for Maine's Opportunity Coast. Content may have changed since version in image. (2010)
Perry and Banks Integrated Sales and Marketing - Internship
Web design for Maine's Opportunity Coast. Content may have changed since version in image. (2010)
Perry and Banks Integrated Sales and Marketing - Internship
This website was already built but needed aesthetic tweaking. I customized the images and formatted the copy on each page. I also helped with page layout. Content and/or design may have been updated since creation. (2010)
"Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read." - Leo Burnett
I try to stick to these three ideas when designing an advertisement.
By making it simple, the viewer is not distracted by anything. They see the message and they either respond to it or not.
By making it memorable, the customer will start to associate your company with the feeling they got from your advertisement. They may not remember the name of the company immediately but they will remember the ad.
If it is inviting and fun, they will look up the ad again or see it again and remember who the advertiser is.
The Enrollment Marketing Association asked for three different designs for their intro slide and did not have a specific brand guide to work from. This and the following two designs were presented. (2022)
1/4 page ad in NorthShore Magazine to cultivate inquiries from regional parents and students.
Full-page ad in Your Future Magazine (Bermuda) to cultivate inquiries from international parents and students. Equestrian is a large focus of Bermudian families as well as the International Baccalaureate Programme and as such, the ad is focused toward those two interests.
XL Rewards Program Promotion
Graphic for Instagram promoting Destination XL's XL Rewards program. (2014)
20,000 Likes
Customer appreciation graphic designed for Facebook. (2014)
Superbowl Winner Contest
Promotion to enter to win a tee and/or gift card to increase brand awareness through Facebook. (2014)
Superbowl Winner Promotion
Promotion to enter to win a tee and/or gift card to increase brand awareness through Instagram. (2014)
Superbowl Winner Promotion
Promotion to enter to win a tee and/or gift card for display on the Destination XL web site. (2014)
Reebok Promotion
Animated banner ad for a limited time Reebok promotion. (2014)
Tiered Offer
Animated tiered offer banner ad to stand out on the page from other advertisers. (2014)
Public Sale Banner
Sale banner run through Monetate on the Living XL web site. (2014)
Facebook Promotion
Pre-like window for a Facebook Promotion run through ShortStack. (2012)
Facebook Promotion
'Like' window for a Facebook Promotion run through ShortStack. (2012)
Facebook Promotion
Pre-like window for a Facebook Promotion run through ShortStack. (2012)
Facebook Promotion
'Like' window for a Facebook Promotion run through ShortStack. (2012)
Facebook Promotion
Pre-like window for a Facebook Promotion run through ShortStack. (2012)
Facebook Promotion
'Like' window for a Facebook Promotion run through ShortStack. (2012)
Banner Ad
Promotional Banner Ad for the holiday season pushing the customer to call. (2012)
Banner Ad
Promotional Banner Ad for the holiday season pushing the customer to visit online. (2012)
An event invitation brings on a first response to an event or happening. It is important that it evokes the right energy and formality. Following the invitation may be the event itself, event branding or advertisement. In order to keep the energy and feel of the event, every design following must be cohesive.
A customizable invitation suite in 2 sizes (5" x 7", and 5" x 5"), and 2 colors (gold and silver) with foil accents.
Suite includes:
Invitation with foil lined envelope, RSVP with foil lined envelope, Accommodations Card
Available extras:
Menu, Program, Placecards, Table Numbers, Thank You Cards
A customizable invitation suite great for a Fall wedding.
Suite includes:
Invitation with envelope, RSVP with envelope or postcard, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Perfect for a summer garden wedding.
Suite includes:
Invitation with envelope, RSVP with envelope, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Designed for a nautical or lake wedding.
Suite includes:
Invitation with envelope, RSVP with envelope, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Designed for a lakeside, casual wedding.
Suite includes:
Invitation with envelope, RSVP with envelope, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Watercolor invitation suite that can be customized to a color range.
Suite includes:
Invitation with envelope, RSVP with envelope, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Designed for a summer garden wedding.
Suite includes:
Invitation with envelope, RSVP with envelope, Reception/Accommodation Card
Available extras:
Program, Menu, Placecards, Table Numbers
Frontside of RSVP enclosure for couples' wedding invitations. (2013)
RSVP postcard enclosure for the couples' wedding invitations using the wedding colors and elements from the frontside. (2013)
Directions enclosure for the couples' wedding invitations. (2013)
2013
2013
2013
Wedding shower invitation design (2011)
I follow the same rules I apply to my advertising.
Make it simple.
Make it memorable and make it inviting and fun.
The New Hampton School student theatre program has 3 productions per school year. This winter features a play comprised of short stories about love and loss in a small town called Almost, Maine.
11x17
Four times a year students participate in Service Learning Days, an opportunity to focus on the surrounding community. These posters are used internally in order to remind students about the date and to make it enticing and exciting.
11" x 17"
Trade Show Poster
Highlighting the benefits of climate controlled heating/cooling for your home from Next Step Living. (2013)
Trade Show Side Panel
Captivating, clean imagery with customer review to reinforce the company reputation. (2013)
Solar focused awareness poster. (2013)
Total Climate Control
Climate control heating/cooling focused awareness poster. (2013)
Weatherize Needham
Progress poster for the Weatherize Needham/Next Step Living initiative. (2013)
24 x 36 Trade Show Banner
Company highlights for a technology trade show. This banner flanked one side of the booth. (2014)
11 x 17 Trade Show Poster
Company summary for a technology trade show. These were laminated and left at the booth for viewers to read about the highlighted services of the company. (2014)
Hugo Boss
Poster contest using vendor images and font. (2011)
Hugo Boss
Poster contest using vendor images and font. (2011)
Hugo Boss
Poster contest using vendor images and font. (2011)
Tradeshow Poster
Client wanted a modern, more abstract poster to represent their company at a national trade show. (2010)
Tradeshow Poster
Client wanted a poster for their tradeshow that depicted the location of the event as well as their tag line for that year. (2011)
Wedding Poster
Reception poster for a wedding. (2013)
Wedding Poster
Ceremony poster for a wedding. (2013)
Wedding Poster
Ceremony poster for a wedding. (2013)
I follow the same principles for package design as I do for corporate identity. Sometimes the customer is seeing your identity for the first time on a package and that is their first impression. It is important that this impression is the same as it would be if they were simply seeing your business card.
Wine Label Template
Custom wine label for Almas Juntas Estate. (2011)
Rumatec Logo Mockup
Mockup of logo on hardware. Before new logo. (2014)
