When designing emails for product, sale or brand promotion, brand consistency is as important as the message you are sending your customer. If your emails all have the same feel, the customer knows what you look like and they have an emotional response to your brand.
When designing emails for product, sale or brand promotion, brand consistency is as important as the message you are sending your customer. If your emails all have the same feel, the customer knows what you look like and they have an emotional response to your brand.
New Hampton School Weekly Newsletter
Sent out weekly (bi-weekly in the Summer) to parents of New Hampton School students as well as employees, the newsletter contains pertinent information for events, school updates, news, weekly photos and important information and downloads.
Content and design is curated by myself and gathered via email from various departments and is then organized from top to bottom in order of importance and/or urgency of the message. Layout is a template with content inserted via Blackbaud/WhippleHill.
View the full newsletter here.
New Hampton School Welcome Tour - Evite
In addition to a mailed Save the Date with all events on this tour for the 2016-2017 school year, individual invitations are mailed to specific constituencies via email from the Advancement/Development Office. Design is propagated for each event in the tour. A similar design is also printed and mailed to recipients we do not have emails for.
miConnexion
Monthly Sales Newsletter for Mats Inc.
Body re-design utilizing larger images to highlight the product/new technology. (2013)
MI Monthly
Monthly Internal Marketing Bulletin
Header re-design. Slowly starting to get the Marketing/Communications Copywriter to shorten the articles. (2013)
Hospitality Newsletter
Monthly Hospitality Newsletter for Mats Inc.
Header and newsletter streamline. Shorter content with larger images for more impact. (2013)
A&D Newsletter Re-design 1
A&D Newsletter Re-design for Mats Inc.
Version 1 of 3. Simple clean header with large buttons and images, clear links and relevant images. (2013)
A&D Newsletter Re-design 2
A&D Newsletter Re-design for Mats Inc.
Version 2 of 3. Blueprint styling on header and social media, 1-column. (2013)
A&D Newsletter Re-design 3
A&D Newsletter Re-design for Mats Inc.
Version 3 of 3. Bold header, 1- and 2-column with large photos, clear call-to-action, simple social media icons. (2013)
Destination XL - Beach Promotion
Public Sale on Beach Chairs
Promotional email feature with relevant secondaries. (2014)
Total revenue = $13,274.91
Destination XL - Golf Feature
Golf Promotion
Promotion of Golf gear from Destination XL. Simplified message with cohesive secondaries has been the focus starting Spring 2014. (2014)
Total revenue = $9,221.75
Destination XL - Reebok
Reebok Promotion
Flash sale promoting Reebok Activewear. (2014)
Destination XL - Superbowl
Superbowl Winner Promotion (Broncos)
Two emails were designed for the Superbowl with emphasis on product of the winning team to be deployed immediately after the game. (2014)
Destination XL - Superbowl
Superbowl Winner Promotion (Seahawks)
Two emails were designed for the Superbowl with emphasis on product of the winning team to be deployed immediately after the game. (2014)
Destination XL - Side Bar Banner
Services/Survey Promotion Banners
A banner designed for the side bar of various emails highlighting Destination XL services/locations and a promotional offer below. TO be used together or separate. (2014)
DXL Group - Brand Consistency
Memorial Day Sale
Focus on brand consistency throughout multiple divisions of Destination XL. (2014)
Total revenue = $31,665.54
Rochester Big & Tall - Spring
New for Spring
The importance of brand consistency with RBT is extremely important. The upscale/sleek look appeals to the customer demographic. (2014)
Living XL - Public Offer Blast
Memorial Day Sale (Touch #1 of 5)
Public Offer sent to all Living XL newsletter opt-ins. (2014)
Total revenue = $2,268.23
Living XL - Dual Sale Offer
Dual Category Public Sale (Touch #1)
Simple email blast where the offer takes precedence. (2014)
Total revenue = $7,616.82
Living XL - Dual Sale Offer #2
Dual Category Public Sale (Touch #2)
"Last Chance" email blast where the offer takes precedence. (2014)
Living XL - New Beach Chairs
New Summer Chair Product Promotion
Email promoting new summer chairs and various beach items relevant to the feature. (2014)
Total revenue = $1,617.97
Living XL - Brand Promotion
Polywood Brand Promotion
Email highlighting the Polywood brand and their offerings on Living XL. (2014)
Total revenue = $1,114.97
Living XL - Summer Chair Promo
Summer Chair Promotion
Email designed to lift sales of summer chairs. (2014)
Total revenue = $1,468.20
Living XL - July 4th Animated Email
July 4th Public Tiered Offer (Touch #1)
Text only message with animated fireworks. (2014)
Total revenue = $4,919.82
Living XL - Summer Chair Message
Summer Chair Feature
New summer chair feature message with a new product secondary. (2014)
Total revenue = $6,241
Living XL - Summer Sale
Summer Sale Feature
Summer Sale feature message with bike secondary. (2014)
Total revenue = $4,226
Living XL - End Of Season Sale
End Of Season Sale Feature
End Of Season Sale feature message with bike secondary. (2014)
